In 2019, WeWork's planned initial public offering (IPO) imploded, with investors raising concerns about the company's financials and governance. The company's valuation plummeted, and Neumann's reputation was tarnished.
The promotion was a clever move by Apple, designed to attract new viewers to the platform. By offering a free, ad-free experience, Apple aimed to showcase the quality and exclusivity of its original content.
Today, Adam Neumann is a humbled man, his once-stellar reputation tempered by the harsh realities of WeWork's downfall. Though he still holds a significant stake in the company, Neumann has largely retreated from the public eye.